Infiniment Coty Paris

Coty—long celebrated for its accessible beauty lines and its illustrious, nearly 120-year perfume legacy—is preparing for one of its most ambitious launches in decades. In 2024, the company will unveil Infiniment Coty Paris, a bold niche-fragrance venture that aims to redefine what luxury perfumery can be.

At the heart of this project are Coty CEO Sue Y. Nabi and businessman Nicolas Vu, the entrepreneurial duo behind the high-performance skincare brand Orveda. Drawing on their shared vision of pairing scientific innovation with artistic expression, they have shaped a collection of 14 meticulously crafted fragrances, each built around Coty’s cutting-edge Molecular Aura™ technology—a proprietary approach designed to create scents with exceptional radiance, persistence, and emotional resonance.

Design plays an equally central role. The Infiniment Coty Paris bottles are conceived as refillable, stackable, and endlessly reusable sculptural objects, their minimalist architecture echoing the lowercase letter i. The packaging system is protected by patents pending, underscoring Coty’s commitment not only to luxury but also to sustainability and thoughtful engineering.

This new collection is more than a product line—it is a homage to Coty’s own origin story. When François Coty launched his house in Paris in 1904, he transformed the world of modern perfumery with daring compositions, innovative bottle designs, and marketing strategies that turned fragrance into a global cultural force. Infiniment Coty Paris seeks to channel that pioneering spirit into a contemporary context.

Just as Orveda reshaped expectations in the skincare world, Infiniment Coty Paris is positioned to do the same for high-end fragrance: merging beauty, science, and art in a way that feels both luxurious and forward-looking. For Sue Y. Nabi and Nicolas Vu, this launch represents a natural evolution for Coty—and, they hint, only the beginning of a new era filled with further innovations still to come.

The Infiniment Coty Paris collection was crafted in collaboration with some of the world’s most esteemed perfumers, bringing together a roster of contemporary olfactory masters whose signatures span poetic minimalism to opulent complexity. The lineup includes Fabrice Pellegrin, known for his elegant naturalistic compositions; Dora Baghriche, celebrated for her modern, luminous style; Nathalie Lorson, a master of warm, textural fragrances; and Alberto Morillas, one of perfumery’s most iconic creators, famed for his radiant, harmonious blends. They are joined by Honorine Blanc, whose work often bridges emotional storytelling with technical finesse; Pierre Negrin, renowned for his deep, resinous, and woody palettes; and Marie Salamagne, admired for her fresh, expressive creations.

Together, this ensemble of perfumers brings extraordinary range and expertise to Infiniment Coty Paris, ensuring that each of the 15 fragrances not only stands on its own but also contributes to a richly conceived, multi-dimensional collection.

List of Fragrances:

• 2024 Apres L'Amour
• 2024 Aristo Chypre
• 2024 Atomes Croches
• 2024 Encore Une Fois
• 2024 Entre Genres
• 2024 J'ai Trois Amours
• 2024 L'Amour Pourpre
• 2024 Les Mots Doux
• 2024 Matin de Jade
• 2024 Noir Encens
• 2024 Or de Moi
• 2024 Santal a la Vida
• 2024 Soleil d'Ikosim
• 2024 Un Parc de Roses en Alabama
• 2025 Ambre Antique