Beginning in 1936, Coty introduced a fresh visual identity for several of its fragrances—a packaging concept known as Feuilles d’Automne, or Autumn Leaves. This new presentation marked a stylistic departure from Coty’s earlier designs, embracing a warmer, more seasonal aesthetic that echoed the elegance and romanticism of autumn. The Feuilles d’Automne collection was intended to create a unified, instantly recognizable look across Coty’s perfume and cosmetic offerings, blending sophistication with bold graphic charm.
According to Rester Jaune Magazine in 1936, Coty standardized its perfume presentation under this new theme. Each fragrance was housed in a flat crystal bottle, a sleek and modern silhouette that emphasized purity and simplicity. The bottle was topped with a distinctive green and gold plastic stopper, an innovative use of plastics at the time, adding a touch of Art Deco flair through contrasting colors and materials. This combination of clear crystal, rich green, and metallic gold created a refined yet approachable luxury, characteristic of Coty’s design ethos.
The external packaging fully embraced the Autumn Leaves motif. Coty decorated the boxes with a scattering of stylized leaves rendered in red, blue, and gold, producing a lively interplay of color reminiscent of a crisp, windblown October landscape. These designs were not merely decorative but carefully composed to convey movement, warmth, and nostalgia, transforming each perfume into a decorative object as much as a cosmetic one.
The Feuilles d’Automne concept also extended to Coty’s face powders, which were presented in matching boxes adorned with the same seasonal leaf pattern. This created a cohesive visual line throughout the Coty range, allowing customers to instantly identify products belonging to the Autumn Leaves series. By adopting this unified presentation, Coty strengthened its brand identity during the late 1930s while demonstrating its enduring commitment to artistic packaging—an area in which the company had excelled since its earliest years. This packaging was still being used as late as 1942.
Reste Jaune, 1936:
"All the other Coty perfumes benefit from a new standard presentation: flat crystal bottle, green and gold plastic stopper, box decorated with "autumn leaves", red, blue and gold. The powders are also presented in a new box decorated with "autumn leaves."
