The Coty Ferris Wheel presentation from 1940 is one of the company’s most striking and imaginative novelty designs. Promoted as “an exciting ride on Coty’s Ferris Wheel for five favorite perfumes,” the set features five miniature flacons—each holding approximately ½ ounce—mounted on a revolving wheel. The bottles are Coty’s signature Louvre-style crystal flacons, complete with their softly frosted stoppers.
Each perfume bottle rests in its own small swinging car made of gold-colored stamped plastic. These cars hang from five bars on the wheel, allowing the flacons to move gently as the wheel turns. The concept was designed for the woman who enjoyed choosing her perfume according to her mood, with each car holding a different Coty fragrance: Chypre, L'Aimant, L'Origan, Emeraude & Paris.
The Ferris wheel stands about 8 inches tall and is marked COTY on one side. It is supported by a gold-toned metal base lined with velveteen, giving the playful display a refined finish. The wheel accommodates up to five bottles, each secured in its individual plastic basket-like holder.
When offered for sale in 1941, the Ferris Wheel retailed for $10—a premium novelty gift at the time—making it one of the most memorable and collectible Coty presentations of the early 1940s.
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