The Peacock Presentation, introduced in 1935, marked a vibrant and decorative chapter in Coty’s packaging innovations. This limited-edition ensemble was distinguished by a peacock feather motif adorning the exterior boxes, while the bottles themselves featured stylized peacock eye designs, reflecting the period’s fascination with exotic and ornamental themes. The overall effect was both luxurious and visually striking, lending a sense of elegance and drama to the perfume line.
The bottles were produced in three sizes to suit different needs: purse, travel, and boudoir, allowing for versatility in both personal use and display. This presentation was applied to several of Coty’s most celebrated fragrances, including Chypre, L’Aimant, L’Origan, Paris, Emeraude, and Ambreine, making the line cohesive while emphasizing the visual identity of the peacock motif.
By 1937, the lineup had been slightly reduced, with Emeraude and Ambreine no longer included in the Peacock Presentation, as evidenced in the 1937–1938 catalog. Despite this change, the peacock-themed design remains a memorable example of Coty’s mid-1930s approach to combining artistic packaging with collectible appeal, showcasing how decorative motifs could enhance the presentation and desirability of luxury perfumes.
