The Coty “Pearls of Fragrance” presentation, introduced in 1957, exemplifies the elegance and glamour of late-1950s perfume packaging. Each perfume was housed in a box covered in gold-foiled paper, creating a luminous, reflective surface that immediately conveyed luxury and sophistication. The foil was printed with lustrous illustrations of pearls, artfully arranged to suggest opulence and refinement, reinforcing the theme of preciousness and indulgence.
This presentation was designed to evoke a sense of glamour and celebration, appealing to customers seeking both a high-quality fragrance and a visually striking gift. The combination of gold foil and pearl imagery made the boxes not only protective containers but also decorative keepsakes, embodying the mid-century fascination with elegance, femininity, and collectible packaging in Coty’s product line.
The Pearls of Fragrance presentation included 2/3 oz Eau de Toilette plus perfume "starlet" in L'Aimant, Emeraude, L'Origan or Paris.
The Pearls of Fragrance presentation included 2/3 oz Eau de Toilette plus perfume "starlet" in L'Aimant, Emeraude, L'Origan or Paris.
Also included in the Pearls of Fragrance Packaging was the "Coquillage" or Gold Shell presentation.
