Roseraie Package (1927)

The Roseraie Package, introduced by Coty in 1927, was a charming new presentation for the moth-stoppered flacon. The term “roseraie” is French for “rose garden,” suggesting a romantic, floral elegance that complemented the refined design of the bottle. In this updated packaging, the perfume was housed in a cardstock box covered with paper that mimicked the texture of brown suede, creating a tactile and visually appealing effect.

The front of the box was decorated with a small dotted circle enclosing the words “Coty Paris”, while fanciful ribbon motifs added a delicate, decorative flourish. This presentation was used for several of Coty’s signature perfumes, including Emeraude, L’Origan, Paris, and Chypre, unifying them under a cohesive and stylish packaging design.

Historical advertisements for these perfumes sometimes included inconsistent information regarding the bottle’s contents, citing 1 1/3 oz, 1 1/2 oz, or 1 3/4 oz. Such discrepancies were not uncommon at the time, reflecting the imprecision of early marketing materials rather than any change in the actual bottles. The Roseraie packaging stands out as an elegant example of Coty’s attention to visual presentation, blending understated luxury with a playful, romantic flourish.